Are you getting lots of interaction and engagement from your audience? Are they loving your content enough to share, like and comment on the things you post?
No? Well, listen up my friends, because we’re going to hook you up with some easy-to-do engagement strategies to help you increase the activity your audience has with your content.
If you’re a small business, you face numerous obstacles already with expanding your reach and gaining loyalty with limited advertising dollars and resources. Once you have reached your audience, the next task is ensuring that they become engaged with your brand so they stick around and become loyal customers.
That’s the big question of the day…how can we better encourage our audience to engage with our content as much or even better than our competitors do?
When you read through these, most of them will probably seem too obvious not to already know, but you would be surprised at how little we see many of these engagement strategies in our own clients’ social networks prior to taking their accounts over. Are you guilty of this too?
Got your pen and paper ready? Here we go!
Find out what your audience is talking about
While you may be posting content that you think is informative and even entertaining, are you absolutely sure that your audience finds it interesting? Are they actively talking about it on your social network and is it a topic that is trending among your competitors audience?
How the heck do I know that?
There are a few tools available that can help you monitor content related to any topic and one of my favorite is Google Alerts. To setup an alert you simply enter in the term you are looking for, such as “photography business” and below that an instant preview will generate to show what the latest news is. If you click on the “Create Alert” button that will set your alert up for you and email you when that alert happens.
Another tool I use often is a site called SocialMention. If you’ve been a reader here on the Blue Cricket Media blog, you’ve probably already seen me mention it as a way to come up with new content, but it’s also a way to monitor what’s happening in your industry which typically is an indication of what the hot topics are right now. Look at the example below for the topic of “home interior” and the first several results give me a great indication of what is trending right now, so it would be a great idea to develop some content around that to see if it would get people talking.
Ask for their feedback
When was the last time, you truly felt that your opinion mattered to a company? It doesn’t happen often. Businesses grow and start to become more business-like in the eyes of customers and lose that personal touch that people want so badly. People want to matter to other people and everyone seems to love having their voice be heard on a variety of subjects.
Don’t worry, I’m not suggesting you ask for their feedback of your next big business acquisition. It doesn’t even have to be serious. It could be as simple as posting a picture of a t-shirt with a cool logo and design on it and asking for their opinion on the design because you’re going to be giving one away. It could also be asking for color suggestions for a newly released product, after all, if you make it in a color they ask for, they may be more inclined to purchase as well.
All that matters is that you asked for their feedback.
Don’t be afraid to be funny or inspirational with memes
You can’t go more than a few scrolling motions down an average Facebook feed before you start seeing all the funny, inspiration or controversial image memes that people love to post. Take advantage of the meme crazy and make some of your own.
You can find plenty of quotes to use on images from sites like Brainy Quote, Quote Garden, or Quote Land. Pair it with a great free image from one of our favorite free stock photo sites such as Unsplash or Kaboom Pics and you will be in meme heaven.
Before you toss this idea in the trash, I dare you to go spend some time scrolling through your Facebook, Twitter and even Instagram feeds. These are wildly popular and are shared and commented on like crazy.
Ask for a recommendation of a product
As a social media export, I network with a lot of other social media professionals. You wouldn’t believe the number of tools we have in our arsenal from project management software to post scheduling software. When I need a recommendation for a product I have certain groups I can go to and ask my question and get instant product reviews.
Even though I’m asking other professionals about a product to help me in my business and I may not feel I can go to my audience with those questions, there are other categories of products that I use personally, that my audience could most definitely help with.
Take advantage of opportunities presented to you that could involve your audience.
Need to buy flowers? Ask your audience who they buy their flowers from that deliver on time and for a great price.
Looking for a place to get business cards printed up? Ask you audience who does the best printing.
Going on a date night and want a recommendation for a good movie that’s out? Trust me; your audience will be happy to share their own personal review of all the currently playing movies.
Appreciate your fans
Your fans and followers support your business by staying tuned in to what you have to say. Many times, even those who may not have become customers yet, help you in your journey to building a successful business. Don’t let them forget how much you appreciate them and let them know that you wouldn’t be where you are without them. GoldieBlox, one of my all time favorite brands to follow on social media has a positive message for girls and they never let you forget how much they appreciate you.
The next time you are looking for a way to show your audience you appreciate them or you just want to engage them for a day, give them all a big shout out!
Invite them to play along
Everyone loves to show off their latest photograph, especially if it’s full of cuteness right? You know…kids, pets, etc. This is the perfect opportunity for you to invite your audience to join in on the photo fun. Ask your audience to share a photo of their favorite pet, their child learning to ride a bike or like The Magic Brush did this past week when they asked their audience to share their favorite 4th of July pic. Awesome way to engage your audience!
Survey or poll your audience
This is a favorite technique on Facebook and you’ve probably seen it more than once. There are several ways to get your audience to vote on something from simply checking a box for the option you choose or doing the popular “like” for this option, “share” for this option and comment to tell us why.
You could even simply pose a “this one” or “that one” comment discussion. The point is to get them talking!
Host a social media contest
There’s nothing like a contest to get people excited! People love to win things and doing something as simple as posting an image with the contest details is all it takes to get one going. Check out Decor Steals for a great contest setup. They do a daily contest to give away one prodcut and it is incredibly popular.
If you go the route of a contest, just be sure to follow the guidelines for the social network you are using. For Facebook you can find their guidelines here. The big one to always remember is that you cannot require anyone to share or tag their friends for an entry. They can do so out of excitement and the wish to share with their friends, but it can’t be required to enter the contest.
Want more ideas for social contests? Check these out.
Let them give their input with fill in the blank posts
I’m addicted to “fill in the blank” style posts on Facebook. I simply cannot pass them up and I have to confess, many times I will comment several fill in the blank answers. While it may seem like a strange habit to have, it’s great news for business owners who want to increase engagement on their social media networks.
They are a fantastic way to boost engagement and can be centered around your business, holidays or just a random idea you have.
Take these for example:
- If I could only use one word to describe