Operating a coffee shop has its perks, and your customers may file in to your establishment as a trickle, or even in droves. Many shops typically rely on store-front location to generate business, with small billboard ads, and even word-of-of-mouth via their existing customers.
Even though the basics of marketing might keep you afloat, there is always competition. So how can you maintain a healthy customer base and edge out ahead your competitors? We have some coffee shop marketing ideas that you may not be aware of that are sure to help you get the word out about your “hot commodities”!
Did you know social media sites such as Facebook have places for customers to leave reviews about your business? While other businesses may rely on sites like Yelp and other review sites, those sites aren’t targeting your audience like your own Facebook page will and studies have already shown that Facebook is the top influencer when it comes to consumer purchase decisions.
When one of your customers leave a review on your Facebook fan page not only does it give you a fantastic opportunity to interact with your customers, but that review has the potential to be seen by the reviewer’s Facebook friends as it passes through their own feeds.
If you aren’t seeing reviews as an option on your page, be sure you have selected a category from your “about” page and have a valid street address listed for your business. You will also want to be sure to enable to box for allowing check-ins and star ratings.
Use your social media channels to post reminders for scheduled events, sales and discount periods. Giving your customers advanced notice of these things through Facebook and Twitter will be sure to generate higher volume of clientele, and also help to forge customer loyalty, which can also be rewarded in various ways online and off! Remember, if you aren’t reminding them of your events, your competition might be!
Tips and Ideas
Posting helpful tips and information is always welcome, such as unique coffee blends, coffee accessories, or other new products you would like to offer. A great way to share these sorts of tips is with impactful images and text overlays. These are popular and highly shareable on Facebook and Twitter. You can incorporate these into blog posts on your website and share them on your social media channels. This will help with traffic flow and brand awareness, as well bring customers to your site directly, potentially prompting them to come into your shop!
Pinterest is the perfect way to share your coffee inspired tips and ideas! Everyone loves to browse through tasty treats and drinks! Pinterest boards will gain plenty of followers and can lead to some loyal and dedicated followers to your boards.
Make sure to interact directly with your customers and followers on your social media platforms. This helps to build rapport with them and generate a buzz surrounding your business, letting your followers know that you are interested in them. Always respond to direct messages as well as reply back to your audience through comments.
Personalize with Video
Create videos to show the personable side of your business. These can be fun, quirky, and even humorous in order to generate interest and to show people you aren’t just another stuffy coffee place! Creating a YouTube channel can help in this regard. Don’t forget to share your YouTube videos on your other social media platforms such as Facebook and Twitter!
Check out this coffee shop promo video below!
Hold regular contests within your community, ensuring that entrees must be submitted via social media. This helps to identify new followers and connect with potential customers, and maintains a good relationship with your existing followers.
When holding a contest though, be cautious of the rules and regulations set forth by the social media platform. For example, did you know that on Facebook you can not use friend connections to promote your contest? What does that mean? That means no tagging friends or sharing your contest to gain entry. There’s nothing wrong with sharing your contest, but you can’t legally make sharing it entry into your contest. You can get all the details on Facebook Pages Terms.
Almost any industry can benefit from a strong social media presence and online outreach to customers, followers, and fans. Coffee shop marketing ideas can be carried out with little to no expense when you utilize social media to help you market your business to your customers.