Social Media Marketing Blog

Learn to Use Facebook, Twitter, Periscope, Instagram, Google+, Pinterest and More to Market Your Business Through Social Media.

  • Ads Manager Versus Power Editor: Which is better for Facebook Advertising?

Ads Manager Versus Power Editor: Which is better for Facebook Advertising?

Facebook advertising has come a long way since its inception, with new tricks, tips and tools for businesses being added all the time. Every business that advertises on Facebook wants great results, and that starts with knowing what resources are available. Ads Manager and Power Editor have several features and getting familiar with these features can help in your quest to get the results you

  • Smart Ways to Increase Traffic to Your Multifamily Property Website Using SEO Strategies

Smart Ways to Increase Traffic to Your Multifamily Property Website Using SEO Strategies

Search engine optimization, otherwise known as SEO, is how websites are getting organic traffic from search engines like Google. With over 84% of renters looking for their next home online, having solid SEO strategies in place to help increase traffic to your property website is more important than ever. But, you know as well as I do that ranking high in search engines through organic

  • Facebook Marketing Mistakes

It’s Not Facebook… It’s You: What You’re Doing Wrong and How to Fix It

Think Facebook has become passé and is no longer relevant in your social media marketing campaign? Think again! When trying to keep with the latest and greatest in the social media world, many business managers have turned away from Facebook, claiming newer platforms are where their target market is heading. Many don’t realize that Facebook remains just as current, relevant, and efficient for business marketing

  • Get Your Content Shared: 5 Steps to Mass Appeal

Get Your Content Shared: 5 Steps to Mass Appeal

Most business managers know the benefits of social media platforms like Facebook, Twitter or Pinterest, but how do you create content that gets retweeted, repinned or shared? “Going viral” is a phenomenon that can take a post from mediocre to having more views than "Charlie Bit My Finger" in a matter of hours. Anyone can throw content up on a blog, website, or social media

  • Golf Course Marketing Ideas

Get A Hole In One for Social Media with These 9 Golf Course Marketing Ideas

If you are like many golf course owners, you know that running a golf course can be expensive and while risky, money must be invested into golf course marketing activities to grow membership and obtain public fees. Of course, that doesn't mean that you shouldn't have a well defined and properly implemented marketing campaign for your golf course. Many golf courses have operated under the “if

  • Website Design: Do it Yourself or Hire a Designer

Website Design: Do it Yourself or Hire a Designer

If you’re a crafty person, do-it-yourself projects can be enjoyable and great money savers that ensure you get exactly what you want. But when it comes to website design, the do-it-yourself method can be trickier. Ever see those DIY or Pinterest fails where people had grand plans and they go hilariously wrong? It’s easy to do in DIY website design as well. You may start

  • Social Media for Restaurants: Why We Love Instagram and You Should Too!

Social Media for Restaurants: Why We Love Instagram and You Should Too!

When it comes to the restaurant industry, reviews and recommendations are the bread and butter of bringing new customers through the door. And, there’s no doubt about it, social media is a powerful marketing tool that can help build any restaurant’s reputation if done right. Of all social media platforms, Instagram is the one that restaurants must have in their marketing tool kit because it is the

  • 5 Reasons You Should Be Outsourcing Blog Content

5 Reasons You Should Be Outsourcing Blog Content

It's a fantastic time to be running a business and it's even easier now because small businesses are finding that they need less full-time staff members than ever before. Outsourcing has become a normal part of doing business and tasks such as accounting, HR, marketing, and yes, even writing blogs can be one less thing for you to have to worry about. Outsourcing blog content could

  • Piano Store Marketing Ideas That Will Keep Your Business in Key

Piano Store Marketing Ideas That Will Keep Your Business in Key

It seems that these days, piano stores are competing not with other local piano stores, but instead on where people are spending their discretionary income. Most kids are more interested in playing the latest Xbox game, playing sports or  surfing Facebook than they are in taking piano lessons. For those that still choose to study music, you may also lose out on the more expensive

  • Why You Should Hire A Social Media Marketing Agency This Year

Why You Should Hire A Social Media Marketing Agency This Year

As the year starts winding down and you start planning your marketing strategies and goals for 2017, you might be trying to determine what is the best way to spend your marketing budget. If you haven't moved to inbound marketing yet (who hasn't?) or if you are still tackling social media yourself and not seeing the results you want, it might be time to start