Social Media Marketing Blog

Learn to Use Facebook, Twitter, Periscope, Instagram, Google+, Pinterest and More to Market Your Business Through Social Media.

  • Will Social Media Marketing Automatically Lead to More Sales?

Will Social Media Marketing Automatically Lead to More Sales?

One of the first things our new social media customers want to know is will social media marketing automatically lead to more sales? The simple answer is, of course, no. Nothing about sales is “automatic”; it requires a plan and it requires persistence. Social media is about building relationships and connecting with your audience on a real level, not just posting one-sentence advertisements with a

  • student-housing-social-media-marketing

Using Social Media to Market Student Housing

We live in a day and age where people are looking at their phones more than television, tweeting more than reading, and listening to their friends more than their parents. If your community isn't using social media to market your student housing, you are missing out on one of the easiest ways to market to your target audience! Today’s student residents are very value oriented. "Many

  • How Often Should Your Business Be Posting on Social Media?

How Often Should Your Business Be Posting on Social Media?

Two of the most common questions businesses have in regards to social media is (1) what content should we share, and (2) how often should we post? On each social network, there is an approximate frequency of posting that optimizes a business’s ability to connect with followers. It’s been studied, and expert recommendations made. However, not meeting a minimum or exceeding this frequency can result in

  • 9 Reasons Your Business Should Make the Switch to Inbound Marketing

9 Reasons Your Business Should Make the Switch to Inbound Marketing

Inbound marketing has traditionally served as the small company’s answer to big marketing budgets. While large corporations command large budgets to spend on flashy advertising, smaller organizations have struggled to get the word out on a relative shoestring budget. That has changed with inbound marketing, which prioritizes compelling content over ads and pulling customers to you rather than pushing your message onto them. With this

  • Why Your Business Should Be Using Retargeting

Why Your Business Should Be Using Retargeting

Have you ever been doing some online shopping, leave the site, decide to check Facebook, and the very item you were looking at appears in your feed in an advertisement? What magic is this? It’s not magic at all, but a form of online advertising called retargeting (or remarketing). If you haven't been using retargeting when marketing your business, you could be missing out on a

  • The Right Way to Handle Negative Comments on Your Facebook Page

The Right Way to Handle Negative Comments on Your Facebook Page

Let’s get this out of the way right now: negative comments will happen, no matter how hard you try to make all your customers happy. They will even happen if you choose not to have a social media presence for your business (which is a whole other mistake we will touch on later). The thing to remember is that it's not the negative comment that will

  • Facebook Police

Multifamily Social Media DIY “DON’Ts”!

When bad things happen to good Multifamily Facebook pages, it's time to call the Facebook Police. Have you been DIY'ing your properties' Facebook pages and social media?  Social Media, if done poorly, or not at all, can negatively affect your company's reputation, so protect it by avoiding these social media "faux pas". OOPS this community looks like they had a misstep: Property Faux Pas in action!  

  • Facebook Contest Giveaways

Facebook Giveaways that won’t break the bank

With Facebook’s promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page. While this is a huge opportunity to drive brand engagement, many businesses struggle to come up with Facebook contest ideas for their fan page timelines that won’t break the proverbial bank. To that end, here are some tips for making your Facebook promotion, contest, or

  • Blogging Tip: Write for Readers, Format for Skimmers

Blogging Tip: Write for Readers, Format for Skimmers

You spend hours researching your topic, collating content, gathering just the right images, and synthesizing it all into a fantastic blog post…only to learn that people usually read less than 20% of content on any given web page. Why? By nature, we are skimmers who prefer to do as little work as possible to find what we need. So how do you write compelling content

  • GAA 2016 Savannah, GA

GAA 2016: Did we see YOU in Savannah?

She's a city full of history and mystery and this year, Savannah played host to the Georgia Apartment Association's Annual Meeting.  GAA 2016 was nearly a week full of inspiration, education, and motivation and we were so honored to be a Diamond Sponsor! The Blue Cricket Media team was in full force at GAA and our prized SELFIE STICKS popped up all over the conference