Did you know that content marketing costs 62% less than outbound marketing, and it generates more than THREE TIMES as many leads?
The fact is, with more and more people using ad blockers, traditional advertising alone just won’t cut it. You MUST become a content marketing leader to keep competing, no matter what your business is.
What is Content Marketing?
Content marketing is a very strategic form of inbound marketing that happens by creating and publishing valuable content for prospects and customers. A proper content marketing strategy provides a wealth of information to your audience, drives awareness for your brand, works together with your social media, helps you climb the search engine ladder and most importantly…content marketing drives more purchases.
Content marketing is a strategy that has many business owners living in unfamiliar territory. Gone are the days of traditional advertising where it was simply a matter of putting yourself in front of a prospect a number of times and playing the numbers game. Today, buyers are smarter and they are driving purchases themselves by actively seeking out brands that inform and engage them.